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REVIEWS: Topshop Velvet Lips in Plush

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I don't know about you, but when I first heard that Topshop were launching their own make up line, I was both a little sceptical and a little intrigued at the same time. Three years later and I have to say that I am constantly impressed by their range, everytime I drop by the make up section it feels fresh and updated, never stale or stagnant.

I'm a huge fan of liquid lipsticks, the intensity of the full-on colour, the matte finish and the longevity. Naturally then I was freaking excited to see that Topshop's Damned Collection had finally arrived at my local store. Why? It contained the highly anticipated 'Velvet Lips', of course!

The Damned Collection has seen Topshop go all gothic on us, something I thought I'd never say! As far as Velvet Lips is concerned, they've given us three choices: Plush, Velveten Ribbon (a luxurious deep red) and Raven (black!). Honestly, I'd have bought them all if I was able to find Raven, but alas I ended up with just the first two.

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Plush is a purple shade with a blue base to it. When applied to the lips, you can detect a faint hint of blue, but the plum easily overwhelms it. The tube gives the impression that there's a metallic element running through it, but that impression fades when actually on the lips.

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Velvet Lips is fairly similar to other liquid lipsticks I've used in the past. I applied with the doe footed applicator provided, it applies wet and is dry within seconds to a completely matte, velvety texture. It feels incredibly soft on the lips, and even to the touch. Sounds perfect right?

Wrong.

But you have to believe me when I say that I really wanted to like this. 

The colour itself isn't truly opaque and actually looks uneven on my lips. I applied another coating which only made matters worse, it began to crumble right off my lips. To prevent the patchiness and give that opaque effect, I found that I had to apply lip liner all over the lips. Disappointing to say the least.

Even when you've applied lip liner beneath, applied the lipstick just once and let it dry it does feel velvety soft, but it's not Topshop quality velvet, it's Primark quality velvet. It begins to powder up on the lips and fall off, I even noticed little flecks on my teeth! And if you want to eat or drink? Forget it. I'm thinking of a film here actually... Gone in 60 Seconds. Yep, that's about right.

Having read countless reviews fawning over how wonderful this stuff is, I thought: 'Surely it must be me? It must be that my lips are too dry?' So I even took the extra effort of applying lip balm to give them a bit of added moisture, but that had no effect, and besides I don't have this problem with any of my other liquid lipsticks.


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The pictures above were taken about two minutes after applying a coat of lip liner prior to the lipstick. Within five minutes, it had started powdering...

Priced at £10, this is a rip off. I wouldn't wish this on my worst enemy. Buying Topshop's Velvet lips is like buying an old banger for the price of a brand new Ferrari. It's not even anywhere near to being in the same league as Stila or Lime Crime. If anything I'd say it's a bit closer to NYX's Soft Matte Lip Cream. Though there are four differences: NYX doesn't flake off, the colour lasts longer, it applies much more evenly and it's a damn sight cheaper.

Would I repurchase? I think I'd need to be flashed with one of those memory-wiping devices they have in Men In Black to make me consider even looking at this product again.

 Halima
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